AURORA, launched in 2022, is a European initiative led by Valorial, partnering with Agri Sud-Ouest Innovation, Food Valley, Unimos Alliance, and OnTech Innovation. It focuses on fostering innovation in food quality, safety, and authenticity across regions. AURORA aims to drive innovation by connecting agri-food industries with digitech and cleantech providers to create safe, healthy, and sustainable food products through strategic partnerships.

5 roadshows
- Poland: Sustainable agriculture, logistics, packaging, traceability and export
- Malaga and Granada, Spain: Deeptech and Digital solutions in agrifood
- Rennes, France: CFIA 2023 and Data & Photonics in agrifood
- Bordeaux, France: Health strategies based on Food Quality Nutrition & Health, natural ingredients and clean labels
- The Netherlands: Personalized nutrition, healthy ingredients, new eating habits, alternative proteins